Dear Mr. Smith,

I recently learned of your expansion plans to open new offices in southern Oregon, and thought you might be interested in my proven track record of substantial business increases in start-up and rapid-growth situations in the residential real estate marketplace.

By way of background, I founded and have been broker of record for a multi-operational real estate company that has grown since 1998 from a 4-person office into a $28 million operation. With my dedicated team of 17 associates and 3 support staff, we handle property management, sales and leasing, and appraisal services. Through intensive marketing, high gross commission sales, and financial stability, I established the company’s presence to qualify for prestigious affiliation with one of the nation’s largest franchise networks.

I personally list an average of 30 properties per year. In addition, I oversee 30 to 40 ongoing transactions under contract, intervening to resolve problems that may impact closings. Over 75% of our listings result in sales. In the capacity of officer, I:

• Manage all aspects of daily operations, create operating budgets, design expansion plans, and designate funds for company investments
• Develop and implement programs for lead generation through community involvement;
• Coordinate advertising efforts, including development of collateral materials, direct-mail campaigns, and newspaper ads; and
• Facilitate numerous sales closings by establishing beneficial relationships with executives at financing organizations known to provide alternative lending strategies.

Owing my success to teamwork, I developed a sales training program, capitalizing on each individual’s strengths and utilizing appropriate incentives, which has promoted high levels of motivation and productivity and 90% workforce retention. My top producer has shown the potential to follow in my footsteps, so I plan to turn over the reins to her upon finding another challenging opportunity where I could repeat my past accomplishments. Hopefully, it will be with your dynamic organization.

As I am sure you are aware, running a profitable real estate sales office depends heavily on client satisfaction, achieved through building relationships of trust and negotiating win/win outcomes, as well as astute planning and forecasting. I know I have what it takes, and would welcome the opportunity to discuss how my professional skills can contribute to penetrating your new market and positioning Solid Gold Properties for future growth. I will call your office next week to arrange a mutually convenient time to meet.

Sincerely,